It all began in a dorm room, looking out on the bike racks below and wondering why there were so few
bikes in general, and so few cool bikes specifically. Asking around campus, we kept coming back to the
same sticking points - people wanted to ride, but they wanted bikes that were simple, affordable,and
(maybe most importantly) looked awesome before making the leap. We decided to make the bikes
everyone was waiting for - and Pure Cycles was born.
Now, as Pure Cycles, our bikes span several
disciplines and occasions. Race bikes, road bikes, rad
bikes, and we’re always cooking up new ideas ,
because we always find new places and ways to ride!
From our brand new gravel bikes, to the top-secret
newness peeking over the next horizon, each and
every development furthers our goal that started it all
- to get more people on bikes.